Histoire de MacDo

Ahlaaan wa Sahlaaan!

Ajjiw nsem3o l'qessa dyal had Macdo lli ma khalla fin yban!

Macdo w Doroufih: Kifāch L-Big Mac 7kem f'l-Kora l-Ardia!

A Sīdī, chkoun fīna ma kay3refch dik 'M' l-kbbīra ou ḍḍaḥka Ṣafra? Had Macdo rah wella b7al l-batata f'l-mṛaqa, kayn f'koul blassa -- kter men 38 alf chi ma7al f'kter men 100 blad! Wach men blad! Z3ma, hiyya l-pavillon dyal Mirikan ou dak tkhaltat dyal l-3alam kamel, koulchi kayākoul l-frit!

Tarikh dyal Jouj Frank (mais darou L'3aqa)

Had l-qadiya bdāt f'zamane l-ghaber, chi 1940, jouj khout, Smaythoum Rikard ou Mouris Macdo (Allah yre7mhoum wela mazal 7ayin, ma 3reftch!), f'wahd l-mdina smitha San Bernardino f'Califournia. Galou: "Nass dyal tomobilat mzerroubin, ndirou lihoum makla dyal 'Kliki Takoul' -- zerba, ou rkhissa!". Tla7 3lihoum wa7ed siyed ismo Ray Kroc f'54, hada kan kaybi3 makinat dyal l-milkchek (dak l-3assir b'l7lib), chaf l-blan 3ejbou, gal lihoum "Arraw nferg3o hadchi f'l3alam!". Ou bessa7, nawed rrwina!

Sirr l-Khidma (Ach kaydirou bach ychedou fina?)

Finahiya l-konach dyal had Macdo? Hanta Sma3:

• L-Copier-Coller (Standardisation): A l'khawa! Big Mac dyal hna houwa dyal Japon houwa dyal l-Mexique! Nefs l-mādaq, nefs l-forma. Ma kaynch "dyal Fès 7sen men dyal Casa". Koulchi photocopie! Msettiyen hadou!
• Tbergiig ou L-Pub (La Publicité): Khessrou flouss ṣa7i7a 3la l-ichhar! 7etta wellaw dayrin lina dak l-Clown (Ronald) l-7mer b'ch3er limouni, kayban lik f'tele, f'zenqa... z3ma kaygoul lik "Aji takoul l-frit!". Khle3 drari sghar kter ma ferre7houm dak sayed!
• Ghziw l-3alam (L'expansion mondiale): Mchaw l'koul qent ou tcha9lbou 7seb l-blassa. F'l-Maghrib ydirou lik McArabia, f'L'Inde y7iyedou l-begri... L-mouhim houwa ybi3ou lik Sandwich dyalhoum, واخا ydirou fih Besṭila!

L-Fḍaye7 (Les Critiques)

Wakha hadchi kamel, nass kaygoulou lihoum "Stop a lalla Macdo!":

• Kerchek Ghada Tferg3 (La Santé): Dakchi 3āmer ghir ch7oumāt ou mel7a! Kaygoulou lik katākoul Macdo katwelli b7al chi ballon! Kayjib Ssoukkar ou tension ou tkharmiz dyal l-merd. Wahed l-Big Mac = abonnement m3a tbib.
• Zbel Zbel Zbel (L'environnement): Dik l-kārṭouna dyal l-frit ou l-kass dyal l-Mounada fin kaymchiw? L'zbel a 3chiri! Kaykhalliou morahoum rwina dyal l-plastik ou l-kaghèt, l-Bi2a katghewet!
• Khdem Tāmara b'Jouj Dourou (Les conditions de travail): L-khdama msaken kayḍrbou tāmara mor l-kountwar b'chi salaire... Allah ydir tawil l-khir. Kayjriw b7al l-makina باش ywejdo lik dak l-menu f'5 dqaýeq.

Kaybedlou Jellaba (L'évolution)

Dāba Macdo galek bda kayfiq chwiya, "waqila derna l-fauta". Z3ma bda kayzid chi chlaḍat ou 3assir limoun طبيعي (bayna qawssayn kbira had tabi3i). Ou galou lik kaynqsou men l-mika (ghir chwiya bach maybanch l-3ayb). Ou darou dik l-makinat bach tcommandi bla ma thawedder m3a bnadem (7sen!), ou livraison tal l-bab dar! Baghin ybqaw lasqin fina!

Akhir Kelma (Conclusion)

L-Khoulāṣa: Bghiti wela krehti, Macdo marka ma 3endek fin tdirha, w kayna f kol qont. Laṣqa fina b7al... b7al l-ketchup 3la tricō jdid! Wakha nass kaydwiw w yentāqdō, houma dima kaytqālbō w yjebdō chi blān jdid bach ybqāw f soūq w yjerrōna nāklo 3endhom... ولو مرة فالعام! Yallah, Bse7tek ila kenti ghadi lih daba!