Ahead of the FIFA World Cup Qatar 2022, FIFA has launched a free digital platform FIFA Plus, with the aim of delivering streaming to sports fans around the world.
FIFA Plus will stream 40,000 live games per year, and the platform users will be able to watch live matches and original content.
The digital platform is free and will be available on a mobile app, via a web browser or through an internet-connected TV device.
"Our 100% focus is on reach, we can't achieve our development ambitions and our business model if it isn't extending reach," said Charlotte Burr, FIFA Plus lead, during the presentation of the platform.
Burr further stated that the launch of this platform makes it "the first sports federation to offer such an extensive streaming service."
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